Across
- 3. the person who buys and uses a product or service
- 6. the person, customer etc who is the final and actual (or "real") user of a product
- 7. study of consumers' needs & preferences, often for a particular product (2 words, no space)
Down
- 1. special symbol, design, word etc used to represent a product, brand or company
- 2. a particular make of product
- 4. Strength, Weaknesses, Opportunities, Threats
- 5. to introduce a new product, with publicity etc