Marketing Vocab. pg 2-23

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Across
  1. 3. providing customers with the goods and services they want
  2. 7. involves changings raw materials into usable goods
  3. 8. a global force that affects the economy and standard of living in countries around the world
  4. 11. A system that involves finding customers and keeping them satisfied
  5. 12. obtaining developing, maintaining, and improving a product in response to market opportunities
  6. 14. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats
  7. 15. the amount of money that the product or service is being sold for
  8. 16. attributions of goods or services that make them capable of satisfying consumers’ wants and needs
  9. 19. consists of consumers who purchase goods and services for personal use
  10. 20. the process of deciding how to get goods into customers’ hands
  11. 22. the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  12. 23. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  13. 24. involves communication with the consumer
  14. 27. includes all businesses that buy products for use in their operation
  15. 28. how much to charge for a product to make a profit
  16. 29. the positive impact of marketing on the economy
Down
  1. 1. where the product or service is available
  2. 2. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  3. 3. intangible items with monetary value and satisfy your wants & needs
  4. 4. tangible items with monetary value and satisfy your wants & needs
  5. 5. the exchange of a product for money
  6. 6. the good that a business is selling
  7. 9. its percentage of the total sales volume generated by all companies that compete in a given market
  8. 10. the process of dividing an entire market up inti different customer segments
  9. 13. information about the target market
  10. 17. the group that is identified for a specific marketing program
  11. 18. involves having a product where customers can buy it
  12. 21. Gathering and analyzing information about customers, trends, and competing products
  13. 25. all people who share similar needs and wants and who have the ability to purchase a given product
  14. 26. involves having a product or service available at a convenient time of year