Marketing Vocab. pg 2-23

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Across
  1. 1. Concept the idea that a business should strive to satisfy customers’ needs and wants while generating a profit
  2. 3. providing customers with the goods and services they want
  3. 4. information about the target market
  4. 8. the group that is identified for a specific marketing program
  5. 10. An assessment that lists and analyses the company’s strengths and weaknesses. Strength, Weaknesses, Opportunities, and Threats
  6. 11. obtaining developing, maintaining, and improving a product in response to market opportunities
  7. 12. a global force that affects the economy and standard of living in countries around the world
  8. 14. the good that a business is selling
  9. 16. all people who share similar needs and wants and who have the ability to purchase a given product
  10. 17. includes all businesses that buy products for use in their operation
  11. 18. involves having a product or service available at a convenient time of year
  12. 20. how much to charge for a product to make a profit
  13. 21. consists of consumers who purchase goods and services for personal use
  14. 22. where the product or service is available
  15. 23. the exchange of a product for money
  16. 24. involves communication with the consumer
  17. 26. Gathering and analyzing information about customers, trends, and competing products
  18. 27. the amount of money that the product or service is being sold for
Down
  1. 1. its percentage of the total sales volume generated by all companies that compete in a given market
  2. 2. tangible items with monetary value and satisfy your wants & needs
  3. 4. the process of deciding how to get goods into customers’ hands
  4. 5. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  5. 6. involves having a product where customers can buy it
  6. 7. involves changings raw materials into usable goods
  7. 9. the process of dividing an entire market up inti different customer segments
  8. 13. A system that involves finding customers and keeping them satisfied
  9. 15. intangible items with monetary value and satisfy your wants & needs
  10. 19. the positive impact of marketing on the economy
  11. 23. Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
  12. 25. attributions of goods or services that make them capable of satisfying consumers’ wants and needs