Across
- 2. The group of potential buyers.
- 3. Newspapers and magazines are an example of _______ marketing
- 5. Intangible items that satisfy a customer’s needs and wants
- 8. Revolution which was a time of rapid social change motivated by innovations
- 9. A state of felt deprivation
- 10. Tangible items that satisfy customers’ needs and wants.
- 12. The group of consumers a business desires to have as customers.
- 13. Food, clothing, shelter, safety are _________ needs
- 14. Wants + Buying Power =
Down
- 1. The person who purchases the product. In many cases, the customer is also the consumer.
- 2. Any actions a company takes to attract an audience to the company's product or services
- 4. Products that are simply desired by the consumer
- 6. A product or service you cannot physically touch
- 7. The person who uses the product
- 11. Being able to physically touch a product means the product is _________