Marketing Vocab Words Chapter 1

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Across
  1. 2. All businesses that buy products for use in their operations
  2. 7. The percentage of the total sales volume generated by all companies that compete in a given market
  3. 9. Combines customer information with customer service and marketing communications
  4. 11. Consumers who purchase goods and services for personal use
  5. 15. Obtaining, developing, maintaining, and improving a product or a product mix as a response to market opportunities
  6. 16. Lists information about the target market such as age or income level
  7. 17. Understanding the concepts and strategies used to develop and target specific marketing strategies to select and audience
  8. 19. A utility that has a place where customers can buy a product
  9. 21. Intangible items that have monetary value and satisfies your wants and needs
  10. 22. Activities related to advertising, personal selling, sales promotion, and publicity
  11. 23. A cost of a good
  12. 24. Provides customers with the goods and services they want and money is given to the provider
  13. 25. How marketing affects the standard living in countries and economy around the world
  14. 29. Having a product or service available at a certain time of a day or year
  15. 30. Communication with the consumer about a product
Down
  1. 1. Exchange of a product for money
  2. 3. Breaking down the market into smaller groups that have similar characteristics
  3. 4. The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business
  4. 5. Changing raw materials into usable goods or putting parts together to make them more useful
  5. 6. All people who share similar needs and wants and who have the ability to purchase a given product are a market
  6. 8. The value that is exchanged for the product
  7. 10. A profit gained from something
  8. 12. This includes the mix of all 4 basic marketing strategies: product, place, price, and promotion
  9. 13. Tangible items that have monetary value and satisfies needs or wants
  10. 14. The attributes of goods or services that make them capable of satisfying customers
  11. 18. An item that is based of of consumers wants and needs and the company that sells the product gets the profit of money
  12. 20. Group that is identified for a specific marketing program
  13. 26. Gathering customers information, storing and analyzing it for the benefit of a business
  14. 27. The benefits of marketing on the global economy
  15. 28. The means of getting the product in the customer’s hands