Across
- 8. consumers who purchase goods and services for personal use
- 12. combines customer info with customer service
- 14. tangible items that have monetary value
- 16. the function of marketing to add value to a product
- 17. affects economy and & standard of living in countries
- 19. a good/ helpful effect/ result
- 20. involves communication with the customer
- 22. the means of getting the product in the customers hands
- 23. info about customers
- 24. understanding concepts & strategies to promote to an audience
- 25. decinding how to get product into consumers hands
- 26. having a product where customers can buy it
- 27. having a strong & often bad effect on something
- 28. Having a product available at a certain time
- 29. group of people who share the same needs and have the ability to purchase a product
Down
- 1. percentage of total sales generated by company in that given market
- 2. what is exchanged for a product
- 3. activities related to selling and advertising a product
- 4. the exchange of a product for money
- 5. includes product place price and promotion
- 6. the idea that a business should strive to satisfy buyers
- 7. changing raw materials into useless goods
- 9. breaking down the market into smaller groups
- 10. maintaining/improving a product due to reactions
- 11. includes all businesses
- 13. strength weakness opportunists and threats
- 15. providing customers with services they want
- 18. the thing you sell
- 21. a group identified for a specific market