Marketing Vocab

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Across
  1. 3. having a strong & often bad effect on something
  2. 6. understanding concepts & strategies to promote to an audience
  3. 7. Having a product available at a certain time
  4. 9. providing customers with services they want
  5. 13. consumers who purchase goods and services for personal use
  6. 14. combines customer info with customer service
  7. 16. the thing you sell
  8. 17. activities related to selling and advertising a product
  9. 19. decinding how to get product into consumers hands
  10. 20. changing raw materials into useless goods
  11. 22. the idea that a business should strive to satisfy buyers
  12. 23. strength weakness opportunists and threats
  13. 25. having a product where customers can buy it
  14. 26. a group identified for a specific market
  15. 27. what is exchanged for a product
  16. 28. a good/ helpful effect/ result
Down
  1. 1. includes product place price and promotion
  2. 2. includes all businesses
  3. 4. breaking down the market into smaller groups
  4. 5. group of people who share the same needs and have the ability to purchase a product
  5. 8. maintaining/improving a product due to reactions
  6. 10. affects economy and & standard of living in countries
  7. 11. the exchange of a product for money
  8. 12. the means of getting the product in the customers hands
  9. 14. info about customers
  10. 15. tangible items that have monetary value
  11. 18. percentage of total sales generated by company in that given market
  12. 21. involves communication with the customer
  13. 24. the function of marketing to add value to a product