marketing vocab

8. Group that identified for a specific marketing program
10. Tangible items that satisfy needs and wants
13. communication with the customer
15. Process of deciding how to get goods into customers hands
17. a particular spot
18. obtaining, developing, maintaining, and improving a product in response to market oppt.
19. People who share similar needs
20. Model, brand, or size of an item
21. companies percentage total sales generated by companies that compete in that market
23. Information about the target market
26. Product or service available
27. competition pushes companies to be efficient
28. Product, place, price, and promotion

1. Businesses that buy products for their own use
2. assessment that lists and analyzes the companies strength and weakness
3. Exchange of a product for money
4. Having a product where customers can buy it
5. consumers who purchase goods and services for personal use
6. Aid or promote well being
7. advertising, personal selling, sales promotion, and public relations to attract cust.
9. business should strive to satisfy customers' needs and wants
11. process of classifying people into even smaller groups
12. Strong effect or influence
13. Affects the economy and standard of living in countries around the world
14. having great customer service and keeping your customers in the loop of things
16. institutions and process for creating, communicating, delivering and exchanging offers
19. understanding the concepts and strategies to developing ways to select a certain audience
22. Intangible items that satisfy needs and wants
24. Provides customers with goods and services they want
25. Changing raw materials into usable goods