Across
- 2. A percentage of a business/industry that is controlled by another company
- 3. the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts
- 5. A plan that is supposed to lead to sales in a business.
- 8. the fact of being the company that sells the most of a product or service in a particular market
- 10. It’s a business approach that reacts to the needs or wants of their customers
- 11. It’s a type of marketing that focuses on customer needs
- 12. A combination of product, price, place and promotion that can be controlled by a company in order to influence consumers to buy its products.
- 13. (or unique selling proposition or USP): consideration presented by a
- 15. An unsegmented market that is appealing to a large number of people
Down
- 1. It’s a type of marketing that focuses on customers behaviour
- 4. the process of a business promoting and selling products that involves selling, researching and advertising
- 6. A business approach that is more concentrated on producing the goods what its good at rather than what the customer wants or needs
- 7. It splits up a market into different parts to enable a business to better target its products to the relevant customers
- 9. (or perception map): a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customer
- 14. It’s a part of a market that focuses on a specific product