Marketing Vocabulary

3. words average customers would understand.
4. is used when a person needs little information about a product.
5. something in a different way.
6. concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase.
9. used when there has been little or no previous experience with an item.
14. the basic, physical, or extended attributes of the product or purchase.
15. when the sales person asks the customer if he or she needs assistance.

1. a conscious, logical reason for a purchase.
2. is used when a person buys goods and services that he or she has purchased before but not regularly.
7. selling may take place in a manufacturers or wholesalers showroom or a customers place.
8. Any form of direct contact between a salesperson and a customer.
10. The process of selling over the phone.
11. dollar or unit sales goals set for the sales staff to achieve in a specified period of time.
12. the advantages or personal satisfaction a customer will get from a good or service.
13. reasons for not buying or seeing the salesperson.