Marketing Vocabulary

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Across
  1. 5. Marketing __________ management focuses on collecting and analyzing data to make informed decisions.
  2. 6. involves managing money, obtaining loans, creating a budget, and payment options for customers.
  3. 7. involves helping customers find what they need and making the purchase process smooth.
  4. 9. the utility that refers to the physical characteristics or attributes of a product.
  5. 11. the utility that refers to making products available in convenient locations.
  6. 12. choosing the right location to sell products and how to transport them effectively.
Down
  1. 1. involves understanding costs, setting a price that allows for profit, and offering discounts or sales.
  2. 2. __________ or service management is all about designing, improving, and creating products that meet customer needs.
  3. 3. the utility that involves making a product available to consumers at the right moment.
  4. 4. the utility that relates to the ease with which consumers can acquire a product or service.
  5. 8. includes using social media, distributing coupons, and running campaigns to raise awareness.
  6. 10. The __________ Mix = product, price, place, and promotion.