Marketing Vocabulary

2. Type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche
4. information about reactions to a product, which is used as a basis for improvement.
6. marketing of products that are presumed to be environmentally safe
8. Standalone web page that potential customers can arrive at when they click through from an email, ad, or other digital location
9. ongoing relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from company
10. process of making a product or service accessible for use or consumption by a consumer
11. entire set of activities, which communicate the product, brand, or service to the user
12. Another term for consumer
14. platform where vendors can come together to sell their products or services to a curated customer base
15. website that provides an online exchange of information between people about a travel experience

1. the amount of a commodity, product, or service available and the desire of buyers for it, considered as factors regulating its price
3. Marketing method that attracts customers by creating valuable content and experiences tailored to them
5. type of email that informs your audience of the latest news, tips, or updates about your product or company
7. delivering individualized content to recipients
13. reflection of how a customer feels about your company