Across
- 4. short slogan, verse, or tune designed to be easily remembered especially as used in advertising
- 5. a type of product made by a certain company under a certain name
- 9. always paid for, always positive. Used to inform, persuade and remind. Typically uses things like billboards, radio, TV, internet, magazines, etc.
- 10. the process of moving a product or service from the producer to the consumer
- 11. the entire group of people who are customers or potential customers for a product or service
- 12. a very specific, small group of customers who have similar needs and wants
- 13. the percentage of the overall market that a particular product or service owns
- 14. the 4 Ps of marketing. Product (what will we sell?) Place (where will we sell it?) Price (how much will we charge for it?) Promotion (how will we make sure people know about it?)
- 15. short and striking or memorable phrase used in advertising
- 18. symbol, word, or words legally registered or established by use as representing a company or product
- 19. the tendency of some customers to continue buying the same brand of goods rather than competing brands
- 20. characteristics of our market like lifestyles, values and attitudes
Down
- 1. grouping our market based on how they use our products. Frequency, loyaly, etc.
- 2. characteristics of our market like age, income, race, ethnicity, and gender
- 3. is a fictional, animated being or object that has been created for the promotion of a product, service, or idea
- 6. the extent to which customers are familiar with distinctive qualities or image of a particular brand of goods or services
- 7. dividing the total market into smaller, more manageable pieces
- 8. value or experience a customer can expect to receive every single time they interact with that company
- 16. grouping our market based on where they live
- 17. the group of customers or potential customers that we are aiming all of our marketing efforts toward.