Marketing Vocabulary

2. The classification of customers into similar groups to appeal to one or more individual segments
4. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
9. An economic and sociological measure of a person’s income, education, and occupation
11. The identification and selection of markets for a business or for a product
12. A customer or potential customer who purchases goods or services to satisfy personal desires
13. The particular group of customers a business seeks to attract
14. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
15. An individual’s character traits and behaviors
16. The division of a market on the basis of customer responses to a product

1. The division of a market on the basis of where customers are located
3. The division of a total market into smaller, more specific groups
4. One of the groups into which the total market is divided
5. Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
6. The way in which people lead their daily lives; determined by their income, interests, and activities
7. The division of a market on the basis of its physical and social characteristics
8. The division of a market on the basis of customers’ lifestyles and personalities
10. A customer or potential customer who purchases items for business operations, for resale, or for making other goods