Marketing Vocabulary

2. Planned approach for long-term success
3. a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media
5. an estimate of income and expenditure for a set period of time
8. The act of raising awareness for a product
10. messages distributed by electronic means from one computer user to one or more recipients via a network
11. Turning visitors into customers
12. Paying to get your product seen
15. When content spreads rapidly online
17. the communication efforts used to inform, persuade, and influence consumers about a product, service, brand, or issue
18. a specialized segment of the market for a particular kind of product or service
19. a chief executive officer
20. Aimed communication to a specific segment
21. relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another
22. The process of creating a distinct identity for a product

1. the amount of money expected, required, or given in payment for something
2. Series of marketing activities to achieve a goal
4. Search engine acronym for online visibility
6. Online or offline interaction with an audience
7. websites and applications that enable users to create and share content or to participate in social networking
9. the systematic computational analysis of data or statistics
13. an article or substance that is manufactured or refined for sale
14. the information and materials created to engage and interact with the target audience
16. a strategic framework encompassing the key elements of marketing, commonly known as the 4 Ps: product, price, place, and promotion
17. the strategies a business uses to make its products or services available to its target customers