Marketing Vocabulary

2. /the legal process whereby a licensor allows another firm to use its manufacturing process, trademarks, patents, trade secrets.
3. /an agreement to dramatically lower trade barriers worldwide.
5. /a form of trade in which all or part of the payment for goods or services is in the form of other goods or services.
8. /a trade organization that replaced the old General Agreement on Tariffs and Trade.
12. /production of uniform products that can be sold the same way all over the world.
17. /selling domestically produced products to buyers in another country.
18. /the sale of an exported product at a price lower than that charged for the same or a like prodcu in the home market of the exporter.
19. /an intermediary in the global market that assumes all ownership risks and sells globally for its own account.

1. /a system in which prices of different currencies move up and down based on the demand for and supply for each country.
4. /active ownership of a foreign company or of overseas manufacturing or marketing facilities.
6. /private-label manufacturing by a foreign company.
7. /a company that is heavily engaged in international trade.
9. /sending U.S. jobs abroad.
10. /using more capital than labor in the production.
11. /when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity.
12. /a trade agreement that contained loopholes that enables countries to avoid trade-barrier.
13. /the largest Latin American trade agreement.
14. /an intermediary who acts like a manufacturer´s agent for the exporter.
15. /marketing that targets markets throughout the word.
16. /an intermediary that plays the traditional broker´s role by bringing buyer and seller together.