marketing vocabulay

1. function of marketing add value to a product
3. having product or service available at a certain time of the year
4. understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
8. process of deciding how to get goods into customers hands
9. gathering information, storing it, and analyzing it
11. management system involves finding customers and keeping them satisfied
13. marketing strategy which involves dividing a broad target market
14. service management: obtaining, developing, maintaining and improving a product
15. consists of consumers who purchase goods and services for personal use
17. dictate how much to charge for goods and services to make a profit
18. provides customers with the goods and services they want
19. people who share similar needs and wants and who have the ability to purchase a given product
20. effort to inform, persuade, or remind current and potential customers about a business's products or services
21. includes four basic marketing strategies called the four Ps: product, place, price, and promotion
22. an assessment that lists and analyzes company's strengths and weaknesses
23. activity set of institutions and processes for creating communicating delivering and exchanging offerings
24. tangible items that have monetary value and satisfy your needs and wants
25. intangible items that have monetary value and satisfy your needs and wants

2. group identified as for specific marketing program
4. the idea that a business should strive to satisfy customers while generating a profit
5. a particular spot
6. affects the economy and standard of living in countries around the world
7. business to business market includes all businesses that buy products for their use in their operations
10. lists information about the target market
12. strong effect or influence
16. ways to add value to a consumer's shopping experience
21. percentage of total sales volume generated by all companies that compete in a given marke