marketing vocabulay

2. intangible items that have monetary value and satisfy your needs and wants
5. service management: obtaining, developing, maintaining and improving a product
6. gathering information, storing it, and analyzing it
9. affects the economy and standard of living in countries around the world
12. understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
14. tangible items that have monetary value and satisfy your needs and wants
16. ways to add value to a consumer's shopping experience
18. marketing strategy which involves dividing a broad target market
22. provides customers with the goods and services they want
23. having product or service available at a certain time of the year
24. process of deciding how to get goods into customers hands
25. people who share similar needs and wants and who have the ability to purchase a given product
26. function of marketing add value to a product

1. effort to inform, persuade, or remind current and potential customers about a business's products or services
3. the idea that a business should strive to satisfy customers while generating a profit
4. includes four basic marketing strategies called the four Ps: product, place, price, and promotion
5. a particular spot
7. strong effect or influence
8. group identified as for specific marketing program
10. management system involves finding customers and keeping them satisfied
11. lists information about the target market
13. consists of consumers who purchase goods and services for personal use
15. business to business market includes all businesses that buy products for their use in their operations
17. percentage of total sales volume generated by all companies that compete in a given marke
19. dictate how much to charge for goods and services to make a profit
20. activity set of institutions and processes for creating communicating delivering and exchanging offerings
21. an assessment that lists and analyzes company's strengths and weaknesses