marketing vocabulay

6. people who share similar needs and wants and who have the ability to purchase a given product
8. strong effect or influence
9. total sales in a product category
10. affects the economy and standard of living in countries around the world
13. marketing strategy which involves dividing a broad target market
14. understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
15. service management: obtaining, developing, maintaining and improving a product
17. group identified as for specific marketing program
20. process of deciding how to get goods into customers hands
21. provides customers with the goods and services they want
24. function of marketing add value to a product
26. includes four basic marketing strategies called the four Ps: product, place, price, and promotion
27. activity set of institutions and processes for creating communicating delivering and exchanging offerings

1. the idea that a business should strive to satisfy customers while generating a profit
2. consists of consumers who purchase goods and services for personal use
3. a particular spot
4. business to business market includes all businesses that buy products for their use in their operations
5. ways to add value to a consumer's shopping experience
7. having product or service available at a certain time of the year
11. management system involves finding customers and keeping them satisfied
12. an assessment that lists and analyzes company's strengths and weaknesses
16. lists information about the target market
18. tangible items that have monetary value and satisfy your needs and wants
19. gathering information, storing it, and analyzing it
22. dictate how much to charge for goods and services to make a profit
23. intangible items that have monetary value and satisfy your needs and wants
25. effort to inform, persuade, or remind current and potential customers about a business's products or services