marketing vocabulay

2. people who share similar needs and wants and who have the ability to purchase a given product
7. understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
9. consists of consumers who purchase goods and services for personal use
10. service management: obtaining, developing, maintaining and improving a product
14. management system involves finding customers and keeping them satisfied
16. process of deciding how to get goods into customers hands
17. gathering information, storing it, and analyzing it
21. an assessment that lists and analyzes company's strengths and weaknesses
23. group identified as for specific marketing program
24. function of marketing add value to a product
25. dictate how much to charge for goods and services to make a profit

1. intangible items that have monetary value and satisfy your needs and wants
3. ways to add value to a consumer's shopping experience
4. the idea that a business should strive to satisfy customers while generating a profit
5. having product or service available at a certain time of the year
6. activity set of institutions and processes for creating communicating delivering and exchanging offerings
8. business to business market includes all businesses that buy products for their use in their operations
11. marketing strategy which involves dividing a broad target market
12. tangible items that have monetary value and satisfy your needs and wants
13. strong effect or influence
14. lists information about the target market
15. percentage of total sales volume generated by all companies that compete in a given marke
18. affects the economy and standard of living in countries around the world
19. includes four basic marketing strategies called the four Ps: product, place, price, and promotion
20. effort to inform, persuade, or remind current and potential customers about a business's products or services
22. provides customers with the goods and services they want
25. a particular spot