Across
- 6. The set of all actual and potential buyers of a product or service.
- 8. They provide the resources needed by the company to produce its goods and services.
- 10. Selling NEW products in NEW markets
- 12. Selling EXISTING products to EXISTING markets
- 13. An article or substance that is manufactured or refined for sale.
- 14. Human wants that are backed by buying power
- 16. data first-hand, newly collected research.
- 17. generate data by asking people questions via questionnaires and recording their responses face-to-face with people at home, in school, or at work.
- 18. The form human needs take as they are shaped by culture and individual personality.
- 19. An organizations long-term course of action designed to deliver a unique customer experience, while achieving its goals
Down
- 1. Activity that supports or encourages a cause, venture, or aim.
- 2. This implies customers are getting something versus losing something.
- 3. data second-hand, already existing research
- 4. the action of making or manufacturing from components or raw materials, or the process of being so manufactured.
- 5. make (a company or organization) smaller by shedding staff.
- 7. Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
- 9. the amount of money expected, required, or given in payment for something.
- 10. Step 5 in the new product process. Turning the idea into a prototype
- 11. A person who buys goods or services from a shop or business.
- 15. States of felt deprivation.
- 19. give or hand over (something) in exchange for money.
- 20. What a firm wishes to accomplish or achieve, often by a certain time