marketing

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Across
  1. 1. the particular assortment of goods and services that a business offers in order to meet its market's needs and its company's goals
  2. 3. promotional activities other than advertising, personal selling,and publicity that stimulate customer purchases
  3. 5. the arrangement by which businesses or individuals can purchase now and pay later
  4. 6. display
  5. 10. any nonpersonal presentation of ideas,goods, or services that is not paid for by the company or individual which benefits from or is harmed by it
  6. 12. a marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  7. 14. a marketing function that involves gathering, accessing, synthesizing, evaluation, and disseminating information to aid in business decisions
  8. 18. promotional medium that comes to consumers in the form of letters, catalogs, postcards, faxes, and folders
  9. 19. assets of a business
  10. 20. a factual announcement sent to the media to be used as a news item
  11. 21. a group of activities that is similar in purpose
  12. 23. the stages through which goods and services move from the time they are introduced on the market until they are taken off the market
  13. 25. promotional message found in directories of a general nature such as the yellow pages or in specializes listing of companies in an industry
  14. 27. the way something is viewed
  15. 28. the quantity of a good or service that buyers are ready to buy at a given price at a particular time
Down
  1. 1. same as news conference
  2. 2. a marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value
  3. 4. paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
  4. 7. any paid form of nonpersonal presentation of ideas,images, goods, or services.
  5. 8. the rivalry between two or more businesses to attract scarce customer dollars
  6. 9. monetary reward a business owner receives for taking the risk involved in investing in a business
  7. 10. a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  8. 11. the general conditions in which people live; quality of life
  9. 13. a marketing function that involves obtaining,developing, maintaining,and improving a product or service mix in response market opportunities
  10. 14. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
  11. 15. the goals a firm seeks to reach with its marketing plan
  12. 16. interrelated activities that must work together to get goods and services from produces to consumers
  13. 17. a meeting to which a business or group invites members of the media in order to make an announcement; used to announce major developments
  14. 22. profit money left after cost of goods expense is subtracted from total income
  15. 24. the particular group of customers a business seeks to attract
  16. 25. a marketing function that is responsible for moving, storing. location and/or transferring ownership of goods and services
  17. 26. all the stock that a business has on hand