Marketing

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Across
  1. 3. Part of internal marketing related to employees that company should be looking at
  2. 5. Market _______; dividing a large group of potential customers into small subsets of customers with distinct needs and wants.
  3. 6. Business which focus is on finding the customer needs and wants
  4. 10. One of features of service, which cannot be seen, tasted, felt, heard, or smelled before customers bought.
  5. 11. Kotler triangle shows that _______ arises automatically based on a person't thought, beliefs, behaviour, and feelings
  6. 12. Managing detailed information about customer
Down
  1. 1. Who's the firm's internal customer?
  2. 2. Final stage of the Organisational Buying Process, have the power to prevent sellers or information from reaching members of the buying centre.
  3. 4. Environmental scanning is important for a business because it can shows sign of _______
  4. 7. Altering strategies and plans when needed
  5. 8. "Opinion Leaders" means advertising the company or product using _______
  6. 9. What marketing do you have to do to protect customer relationship so that they won't runaway to your competitor?