Marketing

2. An acronym for four steps of the basic selling approach (attract attention; hold interest; arouse desire; to take action to close the sale).
4. Promotional material such as advertising pamphlets, brochures, leaflets and flyers that are delivered in the mail.
9. Any one-to-one communication of information that tries to persuade a consumer to buy a good, service or idea.
13. Competing with other businesses selling different goods also known as substitute competition.
18. All the activities a business does to simulate buying
20. A group of consumers the business wants to reach.
21. Informs consumers about a product or service and encourages them to buy it.

1. All the business activities used to plan, price, promote and distribute goods or services to satisfy consumers’ needs and wants.
3. Any paid use by an identified sponsor to inform a target market, about a product, service, idea or organization.
5. Alternative to personal selling, using telephone technology including facsimile machines to maintain regular contact with customers.
6. The path a product takes from the manufacturer to the final consumer.
7. Product, Promotion, place and price.
8. The gathering and analysis of data to provide a business with information on consumers’ needs and wants.
9. The container or wrapper for a product, the design of the container and the information printed on the container.
10. The part of the packaging that provides the consumer with information, such as product ingredients.
11. The act of bringing company activities to the attention of the public.
12. One who buys goods and services in order to sell them to other businesses for resale.
14. The rivalry that exists when two or more businesses produce similar goods or services.
15. One who sells goods or services directly to consumers.
16. All the activities by which a business tries to maintain its good reputation and promote good will with the public.
17. Name The name that identifies the goods or services of one business.
19. A registered brand name.