Marketing

2. This 4 P consists of advertising, sales promotion and publicity.
6. A phrase used to market a product.
7. Information collected by a researcher for a specific purpose.
8. A particular group of consumers at which a product or service is aimed.
12. Study of people characteristics: age, ethnicity, gender or family life style to create a consumer profile.
15. The idea that a business or organization must consider both its potential customers and its competitors in every important business decision.
19. This 4 P includes research, product development, packaging and branding.
20. A person who uses a product.
23. Products used in business to make other products.
26. A person who oversees the care of another.
28. This 4 P includes physical distribution, storage, inventory management and channel selection.

1. When two or more companies agree to support one another's brands in certain business ventures.
2. Five stages: introduction, growth, maturity, decline and decision point.
3. A symbol used on a brand's products.
4. A term that describes the planning, pricing, distribution and selling of a product or service.
5. This city in Canada is known for their test marketing.
9. The amount of the market that a product controls.
10. A name, term, slogan or logo used to identify the product of a company.
11. Kids that were born between 1946-1962.
13. A theory in psychology with 5 stages of growths in human. (self-actualization, esteem, love/belonging, safety and physiological)
14. This 4 P consists of developing a pricing strategy.
16. The first brand when thinking about a specific product category.
17. Products placed next to the cash register.
18. Someone who buys a product or service.
21. The process of making a product or service available for use by a consumer.
22. A smaller part of a larger market consisting of customers grouped by characteristic shared by others in their group.
24. Information that has been gathered from sources that have been published or gathered previously.
25. The amount of money made by a company after it subtracts the variable costs of that product from its selling price.
27. Selling goods or services from a home country to another.