Across
- 2. not a necessity, a desire
- 4. a goal that is explicitly stated and includes details
- 10. the amount of goods and services that a nation's people have
- 11. human resources including all workers in the economy
- 12. a combination of decision a business makes in order to best reach its target market
- 13. a necessity for life
- 15. communication to inform, persuade, or remind customers about a business's products
Down
- 1. marketers want to know how much money they have to spend on different products
- 3. transporting, storing, and handing goods from the manufacturer to the consumer
- 5. tangible items that satisfy customers needs and wants
- 6. a business approach that desires all marketing efforts towards satisfying customers wants and needs
- 7. the group of consumers a business desires to have as customers
- 8. a goal that is expected to accomplish in a time period greater than 1 year
- 9. incorporates the skills of people who are willing to take risk or starting their own business
- 14. a specific work assignment or position within a business or and industry
