Across
- 3. company growth by offering new products.
- 7. statement of organisation purpose.
- 9. logic in which companies hope to create customer value.
- 11. offering, combination of products or expenses offered.
- 12. paying more attention to specific product.
- 13. reducing portfolio.
- 14. Hugh and complex data.
- 15. the results of marketing strategies and plans.
- 16. the process of developing and maintaining strategic fit.
- 18. needs less investment.
Down
- 1. matrix, portfolio planning method.
- 2. to test hypotheses about cause and effect.
- 4. acquiring business outsides company market.
- 5. factors that affect consumer purchases.
- 6. collection and storing of customers data.
- 8. overall evaluation of the company strength weakness opportunities and threats.
- 10. the study of human populations.
- 17. information collected for specific purpose.