marketing

2. systematic design collection analysis and reporting of data relevant to a marketing situation
4. larger societal forces affecting the microenvironment
5. all actual an potential buyers of a product or service
7. selecting organizing and interpreting information to form a meaningful picture of the world
8. information that already exist
9. collection of business and products making up the company
10. actors close to the company that affect its ability to serve its customers
11. state of felt deprivation
13. helps companies to promote sell and distribute its goods to the final buyers
15. act of obtaining a desired object by offering something in return
16. study of human population
17. the process of creating value for customer in turn receiving value from customer

1. the form human needs take when shaped by culture and individual personality
3. buyer discomfort caused by post purchase conflict
4. a need that is sufficiently pressing to direct the person to seek self satisfaction
5. a marketing logic that hopes to create customer value and achieve profitable customer relationship
6. human wants that are backed by buying power
12. information collected for a specific purpose at hand
13. states the organization's purpose
14. a group of customers responding similarly to a given set of marketing efforts