Marketing

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Across
  1. 2. all the individuals and households that buy or acquire goods and services for personal computer
  2. 3. company growth through starting up or acquiring businesses outside the company's current products and market
  3. 4. the study of human population in terms of size,density,location,age etc
  4. 6. human wants that are hacked by buying power
  5. 7. the art and science of choosing target markets and building profitable relationship with them
  6. 10. a statement of the organization purpose, what it wants to accomplish in the larger environment
  7. 11. the form humans needs take as they are shaped by culture and individual personality
  8. 12. factors that are close to the company that can affect it's ability to serve it's customer
  9. 15. a data that already exists somewhere else
  10. 16. states of felt deprivation
  11. 17. a person's pattern of living as expressed in his or her activities,interest, and opinions
  12. 18. a vast public web of computer networks that connect users all around the world
Down
  1. 1. the larger societal forces that affect the environment
  2. 2. the extent in which a product's perceived performance matches a buyers expectation
  3. 4. the market offering to create superior customer value
  4. 5. data collected for the specific purpose at hand
  5. 8. the set of all actual and potential buyers of product or service
  6. 9. two or more people who interact to accomplish individual or mutual goals
  7. 13. a research to test hypotheses about cause-and-effect relationship
  8. 14. obtaining a desired object from someone by offering something in return