Across
- 2. all the individuals and households that buy or acquire goods and services for personal computer
- 3. company growth through starting up or acquiring businesses outside the company's current products and market
- 4. the study of human population in terms of size,density,location,age etc
- 6. human wants that are hacked by buying power
- 7. the art and science of choosing target markets and building profitable relationship with them
- 10. a statement of the organization purpose, what it wants to accomplish in the larger environment
- 11. the form humans needs take as they are shaped by culture and individual personality
- 12. factors that are close to the company that can affect it's ability to serve it's customer
- 15. a data that already exists somewhere else
- 16. states of felt deprivation
- 17. a person's pattern of living as expressed in his or her activities,interest, and opinions
- 18. a vast public web of computer networks that connect users all around the world
Down
- 1. the larger societal forces that affect the environment
- 2. the extent in which a product's perceived performance matches a buyers expectation
- 4. the market offering to create superior customer value
- 5. data collected for the specific purpose at hand
- 8. the set of all actual and potential buyers of product or service
- 9. two or more people who interact to accomplish individual or mutual goals
- 13. a research to test hypotheses about cause-and-effect relationship
- 14. obtaining a desired object from someone by offering something in return
