Across
- 7. issues, affecting microenviroment.
- 15. who represents buyers or sellers.
- 17. right to own and operate.
- 18. brand popularity.
- 19. Marketing: sought customers for lasting relationship.
Down
- 1. Behavior: buyer process.
- 2. Advantage: edge over competitors.
- 3. Firm: many countries of operation.
- 4. Marketing:Training service satisfaction.
- 5. Public web.
- 6. replacing the old with the new.
- 7. potential buyers.
- 8. electronic purchases.
- 9. Ratios: ratio of net sales
- 10. strategy: accomplishing advertising objectives.
- 11. information to others.
- 12. Marketing: event sponsorship.
- 13. Dissonance: consumer discomfort.
- 14. Analysis:sales to profit review.
- 16. Equity: knowing the brand; customer's response.
