MARKETING

6. Information that already exists somewhere.
8. The act of obtaining a desire object from someone by offering something in return.
9. A segment of the population marketing research to represent the population.
10. An individual or business that purchases the goods or services produced by a business
11. States of felt deprivation.
12. Company growth by offering modified or new product to current market segments.
18. Deals with the age, gender and income in the market environment.
19. Information collected for the specific purpose at hand
20. The set of all actual and potential buyers of a product or service.

1. A person's pattern of living as expressed in his or her activities,interest and opinion.
2. Human wants that are backed by buying power.
3. A statement of the organization's purpose.
4. The collection of businesses and products that make up the company.
5. A group of customers who respond in the same way to a given set of market effort.
7. A company offering a similadid product and services to the same customers at similar prices
13. New product that is created from what you presently did.
14. The total combined lifetime value of all of the company's customer.
15. Actually differentiating the market offering to create superior customer value.
16. The factors close to the company that affect its ability to serve its customers.
17. A person who pays to consume the goods and/or services produced by a seller