MARKETING

4. The set of all actual and potential buyers of a product or service.
7. The act of obtaining a desire object from someone by offering something in return.
8. New product that is created from what you presently did.
9. Deals with the age, gender and income in the market environment.
11. A statement of the organization's purpose.
14. Company growth by offering modified or new product to current market segments.
17. A segment of the population marketing research to represent the population.
19. A group of customers who respond in the same way to a given set of market effort.
20. States of felt deprivation.

1. Information collected for the specific purpose at hand
2. Human wants that are backed by buying power.
3. An individual or business that purchases the goods or services produced by a business
5. Information that already exists somewhere.
6. The factors close to the company that affect its ability to serve its customers.
10. A company offering a similadid product and services to the same customers at similar prices
12. The collection of businesses and products that make up the company.
13. A person who pays to consume the goods and/or services produced by a seller
15. Actually differentiating the market offering to create superior customer value.
16. The total combined lifetime value of all of the company's customer.
18. A person's pattern of living as expressed in his or her activities,interest and opinion.