MARKETING

2. The set of all actual and potential buyers of a product or service.
4. Information that already exists somewhere.
5. A person who pays to consume the goods and/or services produced by a seller
7. The factors close to the company that affect its ability to serve its customers.
8. Actually differentiating the market offering to create superior customer value.
9. A company offering a similadid product and services to the same customers at similar prices
11. The collection of businesses and products that make up the company.
13. A person's pattern of living as expressed in his or her activities,interest and opinion.
16. A statement of the organization's purpose.
19. Deals with the age, gender and income in the market environment.

1. Information collected for the specific purpose at hand
3. New product that is created from what you presently did.
6. Company growth by offering modified or new product to current market segments.
10. The total combined lifetime value of all of the company's customer.
12. Human wants that are backed by buying power.
14. The act of obtaining a desire object from someone by offering something in return.
15. An individual or business that purchases the goods or services produced by a business
16. A group of customers who respond in the same way to a given set of market effort.
17. A segment of the population marketing research to represent the population.
18. States of felt deprivation.