Across
- 4. any form of communication a business uses to inform remind or persuade.
- 6. all the visual and artist elements used to present a product to the customer
- 9. physical appearance or outline of a display
- 12. signs or props are used to enhance displays.
- 14. balance is symmetrical and places items of the same size together
- 15. the agencies or means used by a company to convey an advertising
- 16. is asymmetrical and uses many sizes.
- 17. includes all the physical elements used to present an image of the business to the customers
- 19. directs how the customer should view the presentation
- 21. designed to create support from manufacturer wholesalers and retailers or a product
- 22. the way the floor space is allocated for selling storage personnel and costumes.
- 24. ways products are presented to costumers
- 25. any non personal form of communication
Down
- 1. advertisementarelocatedonmovingvehiclasinclduingbusestrainsandtransportation
- 2. occurs when a manufacturer helps a retailer pay for advertising costs.
- 3. set up on table and shelves are best for merchandise the customers can handle and examine without the help of a salesperson
- 5. certificates that provide cash discount or money off on a good or service
- 7. free trail size of a product given out to potential customers
- 8. activities designed to increase sales of a product
- 10. a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience
- 11. brought to the display by using motorized fixtures or props
- 13. packages that offer simular products together for a temporary price break
- 18. with proper lighting are more attractive.
- 20. best for merchandise that is fragile or requires a lot of security.
- 23. media including television and radio advertising