Marketing

2. Revenue subtract costs.
3. A deep regret or concern after an expensive purchase.
5. The study of values, attitudes, lifestyle and personality.
7. An example of non-print marketing.
8. A model or tool used to identifying products and their markets in a business.
10. First step in personal selling process.
11. Attention, Interest, Desire and Action.
12. Important to maintain this with customer.
14. Truthfulness; sincerity.

1. New products, new market.
4. Small, profitable segment of a market.
6. The costless dissemination of a product, service or business used for promotional purposes by the media.
9. An example of print advertising.
12. Price multiplied by quantity.
13. Distribution channels.