Marketing

1. Helps to organise and manage your business.
6. Price multiplied by quantity.
8. The costless dissemination of a product, service or business used for promotional purposes by the media.
10. When a celebrity, existing client or special interest group promote a product or service.
11. The study of values, attitudes, lifestyle and personality.
13. Attention, Interest, Desire and Action.
15. Important to maintain this with customer.
17. Businesses hate this.
19. A manner of expression in communication.
20. An example of non-print marketing.

2. Small, profitable segment of a market.
3. A model or tool used to identifying products and their markets in a business.
4. Truthfulness; sincerity.
5. A phrase conveying the most important attribute of a business, product or service.
7. New products, new market.
8. First step in personal selling process.
9. A deep regret or concern after an expensive purchase.
12. An example of non-print marketing.
14. Conducting focus groups and interviews are examples of this type of research.
16. Revenue subtract costs.
18. Distribution channels.