Marketing

2. involves having a product where consumers buy it
9. involves changing raw materials into usable goods
11. obtaining, developing, and improving a product
13. the group that is identified for a specific program
15. targeting two different types of people
16. information management getting info about customers and analyzing it
17. strength, weakness, opportunities, and threats
22. planning understanding concepts to develop strategies to select an audience
23. communication with the consumer market all people who share similar needs and wants
25. effort to inform people about a product or service

1. process of deciding how to get goods into customers' hands
3. lists info like age, gender, income level, etc
4. includes all businesses that buy products for their operations
5. the exchange of a product for money
6. idea that a business should strive to satisfy customers
7. the functions of marketing add value to a product
8. combines customer info with customer service and marketing communications impact affects the economy and standard of living economic benefits of marketing the good things of marketing
10. consists of consumers who purchase goods for personal use
12. its percentage of the total sales volume
14. intangible items that satisfy your needs and wants
18. four basic strategies including the four Ps
19. management obtaining, developing, and improving a breaking down the market into smaller groups
20. provides customers with goods and services
21. having a product available at a certain time
24. tangible items that satisfy your needs and wants
25. based on costs and what competitors charge for the same product