Marketing

3. Utility changing raw materials into usable goods or putting parts together to make them more useful
7. information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
10. a way that marketers analyze the strengths and weaknesses of their products, and the opportunities and threats of the market
12. is the process of deciding how to get goods into a customer’s hands
13. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large
16. a good that a company is trying to sell
17. a company’s percentage of total sales volume generated by all companies that compete in a given market
19. Utility involves communication with the consumer
20. decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
22. consumers who purchase goods and services for personal use
24. gathering, storing, and analyzing information about customers, trends, and competing products
26. the value in money or its equivalent placed on a good or service
27. generates competition which fosters new and improved products, and can also lower prices

1. Utility the exchange of a product or service for money
2. the process of classifying people who form a given market into even smaller groups
4. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
5. Market business-to-business, B2B) this includes all businesses that buy products for their use in their operations
6. an added value in economic terms; an attribute of goods or services that makes them capable of satisfying customers’ wants and needs
8. the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business
9. Utility having a product where customers can buy it
11. the group of people most likely to become customers, identified for a specific marketing program
13. the four basic marketing strategies called the four P’s: product, price, place, promotion
14. tangible items that have monetary value and satisfy your wants and needs
15. an aspect of marketing that combines customer information (through database and computer technology) with customer service and marketing communications
18. intangible items that have monetary value and satisfy your needs and wants
21. all people who share similar needs and wants and who have the availability to purchase any given good
23. Utility having a product or service available at a certain time of the year or a convenient time of the day
25. appealing to the consumers and the customers