MARKETING

1. the attributes of goods or services that make them capable of satisfying customers’ want and needs.
6. an article or substance that is manufactured or refined for sale.
8. a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
10. the action or business of promoting and selling products or services, including market research and advertising.
11. the process of deciding how to get goods into custermer hands.
15. Obtaining ,developing,maintaining, and improving a product mix in response to market opportunities.
16. the process of dividing an entire market up into different customer segments.
17. Information about the target market such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
18. Having products where customers can buy it.
20. to Business Market) All businesses that buy product for use in their operations.
22. All people who share similar needs and wants and who have the ability to purchase a given product.
25. Exchange of a product for money.

2. Having products or service available at a certain time of year or a convenient time of day.
3. Percentage of total sales volume generated by all companies that compete in a given maket.
4. The group idenified for a specific maketing program.
5. Consumers who purchase goods and services for personal use.
7. Gathering information such as customer,trend, and competing products.
9. Relation Management an aspect of marketing that combines customer information with customer service and marketing communications.
12. Dictate how much to charge for goods or services to make a profit
13. the effort to inform,persuade, or remind current and potential customers about a business’s products or service.
14. Salespeople provide information to customers by explaining features and benefits of products.
19. intangible items that have monetary value and satisfy your needs and wants.Marketing concept - idea that business should strive to satisfy the customers needs and wants while generating a profit for the business.
21. Changing raw materials into usable goods or putting parts together to make them more useful.
22. Understanding concepts and strategies used to develop and target specific marketing stategies to a select audience.
23. statistical data relating to the population and particular groups within it.
24. tangible items that have monetary value and satisfy your needs and wants.
26. provide customers with goods and services they want.