Across
- 1. the attributes of goods or services that make them capable of satisfying customers’ want and needs.
- 7. All people who share similar needs and wants and who have the ability to purchase a given product.
- 8. statistical data relating to the population and particular groups within it.
- 10. to Business Market) All businesses that buy product for use in their operations.
- 11. the process of deciding how to get goods into custermer hands.
- 12. Understanding concepts and strategies used to develop and target specific marketing stategies to a select audience.
- 14. Changing raw materials into usable goods or putting parts together to make them more useful.
- 15. a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
- 17. Information about the target market such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
- 18. Dictate how much to charge for goods or services to make a profit
- 19. Exchange of a product for money.
- 20. the action or business of promoting and selling products or services, including market research and advertising.
- 21. an article or substance that is manufactured or refined for sale.
- 25. the process of dividing an entire market up into different customer segments.
- 26. Having products or service available at a certain time of year or a convenient time of day.
- 27. Having products where customers can buy it.
Down
- 2. The group idenified for a specific maketing program.
- 3. the effort to inform,persuade, or remind current and potential customers about a business’s products or service.
- 4. intangible items that have monetary value and satisfy your needs and wants.Marketing concept - idea that business should strive to satisfy the customers needs and wants while generating a profit for the business.
- 5. Obtaining ,developing,maintaining, and improving a product mix in response to market opportunities.
- 6. Percentage of total sales volume generated by all companies that compete in a given maket.
- 9. Gathering information such as customer,trend, and competing products.
- 13. Relation Management an aspect of marketing that combines customer information with customer service and marketing communications.
- 16. provide customers with goods and services they want.
- 22. Consumers who purchase goods and services for personal use.
- 23. Salespeople provide information to customers by explaining features and benefits of products.
- 24. tangible items that have monetary value and satisfy your needs and wants.