Crossword Puzzle. For the answers with more than one word, spaces are excluded.

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Across
  1. 3. It is the set of actual and potential buyers of a product or service.
  2. 5. If the product’s performance falls short of expectations, the customer is ___________.
  3. 11. _____________ Concept is the idea that a company’s marketing decisions should consider consumers’ wants, the company’s requirements consumers’ long-run interests, and society’s long-run interests.
  4. 12. _________ Concept - The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
  5. 13. The set of marketing tools the firm uses to implement its marketing strategy.
  6. 14. Human wants that are backed by buying power.
  7. 15. Market __________ are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
  8. 18. We defined __________ as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
  9. 19. . It is the act of obtaining a desired object from someone by offering something in return.
Down
  1. 1. If performance matches expectations, the customer is ___________
  2. 2. Activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything.
  3. 4. Customer ________________________ is perhaps the most important concept of modern marketing.
  4. 6. Customer __________ is the total combined customer lifetime values of all of the company’s current and potential customers.
  5. 7. Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company.
  6. 8. Marketing ___________ It builds customer relationships by transforming the marketing strategy into action.
  7. 9. is the portion of the customer’s purchasing that a company gets in its product categories.
  8. 10. States of felt deprivation
  9. 12. Customer __________ depends on the product’s perceived performance relative to a buyer’s expectations.
  10. 16. _________ Concept is the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.
  11. 17. Marketing __________ is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.