Across
- 2. Product life ___________consists of the four stages of sales and profit performance through which all brands of a product progress
- 3. Money needed to acquire a product.
- 5. All attributes, both tangible and intangible, that customers receive in exchange for the purchase price.
- 6. Marketing __________________ is keeping the needs of the consumer foremost in mind during the design, production, and distribution of a product.
- 7. Businesses that sell directly to final consumers.
- 10. Providing information to consumers that will assist them in making a decision and persuade them to purchase a product or service.
- 12. __________________ markets are groups of customers with very similar needs to whom the company plans to sell its product.
- 13. The amount of satisfaction received from using a product or service.
- 14. A marketing __________________ is responsible for coordinating marketing functions across departments to meet customer needs.
Down
- 1. Market __________________ is the study of a company’s current and prospective customers.
- 3. The set of activities required to transport and store products and make them available to customers.
- 4. Businesses that buy products from businesses and resell them to other businesses.
- 8. The complete set of all products a business offers to a market.
- 9. The blend of all decisions related to the four elements of marketing: product, price, distribution, and promotion.
- 11. The set of activities that gets products from producers to consumers.