marketrix

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Across
  1. 2. Which Indian food delivery platform is known for its red branding?
  2. 3. What is the term for dividing a market into groups with similar needs?
  3. 5. Which adhesive brand is famous for its iconic Indian advertisements?
  4. 8. Which Indian paint brand historically used the mascot Gattu?
  5. 9. Which framework analyses Strengths Weaknesses Opportunities and Threats?
  6. 11. What is a brand's visual symbol or graphic identifier called?
  7. 12. What is a short memorable phrase associated with a brand?
  8. 14. What do marketers call a person who promotes products through social media?
  9. 15. Which marketing model stands for Attention Interest Desire and Action?
Down
  1. 1. What is the process of establishing a distinct place for a brand in consumers' minds?
  2. 4. Which fast-food brand uses the slogan I'm Lovin' It?
  3. 6. Which e-commerce giant has a smile-shaped arrow from A to Z in its logo?
  4. 7. What is a short musical phrase used in advertising?
  5. 10. Which sportswear brand uses the slogan Just Do It?
  6. 13. What is the process of creating a distinct identity for a product?