Across
- 2. A good or service offered to customers
- 3. Paid communication to promote products
- 7. Amount of product available for sale
- 9. Rival businesses in the same market
- 12. The chosen segment a company focuses on
- 13. Activities used to advertise a product
- 14. A visual symbol representing a brand
- 15. Benefit received compared to cost
- 16. How a product is perceived by consumers
- 18. A general direction in consumer behavior
- 19. Collecting data about consumers
Down
- 1. Repeat customer commitment to a brand
- 2. The amount charged for a product
- 4. A specific group within a market
- 5. Consumer desire to buy a product
- 6. Introducing new ideas or products
- 8. Where a product is sold or distributed
- 10. A name or symbol that identifies a product
- 11. A plan to achieve marketing goals
- 17. A group of potential customers