Across
- 3. -What consulting firm developed a framework focusing on seven internal elements that influence organizational effectiveness
- 5. -What process divides a market into distinct consumer groups?
- 7. -What term refers to any item or service offered to meet consumer needs and wants
- 11. -Unexpressed needs that consumers may not be aware of themselves.
- 13. -Which strategy involves selecting specific segments for marketing efforts?
- 18. What term describes the structured levels of needs in Maslow's theory?
- 19. -What need pertains to self-respect and recognition from others?
- 20. What level includes basic needs such as food and water in consumer behavior?
- 21. -What approach considers all aspects of marketing and their interconnections for a unified strategy
- 22. -Coordinating all marketing communication channels to deliver a consistent message.
- 24. -What is the process of creating a unique identity for a product or company?
Down
- 1. -What term refers to the amount of money consumers are willing to pay for a product or service
- 2. -Demand for a product or service that is unwanted or viewed unfavorably.
- 4. -Short-sightedness in marketing strategy focused on products rather than customer needs
- 6. -The value that a brand adds to a product, impacting consumer choice
- 8. An integrated approach that provides a seamless customer experience across multiple channels.
- 9. -Strategies aimed at increasing market share for existing products.
- 10. -A plan of action designed to achieve marketing goals.
- 12. -How consumers interpret information and form opinions about products.
- 14. -What force in Porter’s Five Forces model assesses the number and strength of rival firms in the industry
- 15. -What activities are designed to inform and persuade consumers about a product?
- 16. -Which market specializes in providing intangible products like consulting, education, and healthcare
- 17. -How do companies create a unique place for their products in consumers' minds?
- 23. -Who developed the matrix used for planning business growth strategies?
