Across
- 3. The pricing strategy where a product is initially sold at a high price, then gradually lowered
- 5. A tactic to increase product exposure by placing it in TV shows or movies
- 7. The value or benefit a customer receives from a product or service
- 8. The term used for a person who actively promotes a brand on social media
- 10. The strategy of making a product appear unique through branding and features
Down
- 1. The process of finding a name, term, or design that identifies a product
- 2. A marketing strategy focusing on environmental and social responsibility
- 4. The activity of sending promotional messages directly to individuals via email
- 6. The emotional connection a customer feels toward a brand
- 9. The metric that measures how much of a target audience remembers an ad or brand