Across
- 2. The metric used to measure the total cost incurred to acquire a customer
- 5. A short description of a product or service that conveys its value and uniqueness
- 6. A promotional tactic that provides a limited-time price reduction
- 7. The point where a product or service fulfills a customer’s need or solves their problem
- 8. The process of creating a unique name, symbol, or image that identifies and differentiates a product or service from others in the market.
Down
- 1. A marketing technique where consumers are encouraged to share information about a product or service
- 2. The percentage of customers who stop purchasing from a company over a certain time period
- 3. A system where companies offer rewards for customer purchases to encourage repeat business
- 4. The behavior of purchasing more of a product than is typically needed, often due to a sale
- 7. The term for unsolicited emails sent to potential customers
