MarKross

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Across
  1. 2. A map that consists of two axes of attributes, where existing products are mapped in order to spot opportunities and niches not currently served in the market.
  2. 4. value Which reflects the sum of perceived tangible and intangible benefits ad costs to a customer?
  3. 5. Group of consumers who are tradition-bound and resist innovation until the status quo is no longer defensible.
  4. 8. Coca-cola's use of Matt Le Blanc in its advertisement is a form of what strategy?
  5. 12. People who enjoy negotiations that involve solving tough problems in creative ways
  6. 16. A move toward direct-to-consumer marketing, taking out the middleman
  7. 18. Amazon delivers the product within the promised time frame, the service quality determinant showcased in the following case is :
  8. 19. 3PL- People, Plant and ……… are essential for the long-term survival of the business.
Down
  1. 1. An act where Market participants form an association to fix prices
  2. 3. The concept of focusing on existing wants and losing sight of underlying customer needs is known as marketing ……
  3. 4. Marketing that converts negative demand to positive demand is known as ___________
  4. 6. PLC in marketing represents two main challenges. First, an organization must be good at developing new products to replace old ones and second, it must be good at ______.
  5. 7. In this form of retail pricing the prices are kept consistently low to the extent that producers may even suffer losses(hint: the answer is short form)
  6. 9. Choice tactics, rule of thumb
  7. 10. The pricing of goods and services at such a low level that other firms cannot compete and are forced to leave the market is termed as …….. pricing.
  8. 11. A _______ would occur if there is a binding price ceiling
  9. 13. The mission statement of a company serves as a statement of______.
  10. 14. The power is given to a channel owner where the manufacturer can threaten to withdraw a resource or terminate a relationship, this is which form of channel power:
  11. 15. The percent of manufacturer price (retailer cost) that is added to get the retail price.
  12. 17. These objectives are commonly the most suitable when firms operate in a market dominated by a major competitor and have limited financial resources.