Across
- 7. Media Online networking platform
- 8. Occurs when a firm sets a price for the product in order to entice the customer into making a purchase by making it sound cheaper than it actually is
- 12. The degree to which products or services meet or exceed customer expectations
- 13. An amount to be paid for an insurance policy
- 14. Involves setting a low initial price for a new product in order to get a foothold in the market and gain market share
- 15. The collective term used to describe TV, radio, websites etc that all promotion
- 18. Place of exchange
- 20. User Final consumer
- 21. Promote products or services
- 23. A measure used to evaluate the profitability of an investment relative to its cost, often expressed
- 24. providing consumers with the products and services they desire
- 25. The part of the design mix other than cost and function
- 29. When a percentage mark up is added to the cost of producing a good or service to calculate the selling price
- 30. Advertising : a business that organises advertising campaigns on behalf of clients
- 33. The combination of promotional activities that a firm uses in order to create and general sales
- 36. The stages a product goes through from introduction to withdrawal from the market, typically including introduction, growth, maturity, and decline.
- 38. Planned approach
- 39. Specialized market
- 40. Data collection
- 41. An individual who represents and promotes a brand, often through endorsements and appearances
- 42. The difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others
- 43. Based on the prices charged by competitors, maybe the same or slightly lower, firms will try to compete on other aspects of the marketing mix Creating a feature or characteristic within a brand that makes it stand out
- 44. Transactional revenue
- 46. Organized effort
- 47. Promotional practice where on the purchase of one item another one is given free
- 48. Mutual marketing
- 49. Strategy to keep existing customers satisfied and loyal to a brand
Down
- 1. Involves setting a high initial price for a new product in order to recoup cost
- 2. Product purchaser
- 3. A promotional method that involves the creation of an identity for the business that distinguishes that firm and its products from other firms uniform, vehicles
- 4. Rivalry for sales
- 5. supply network
- 6. marketing Advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps
- 9. Industry portion
- 10. A group of related products or services offered by a company under a single brand or category
- 11. Product wrapping
- 16. Creating a unique selling proposition or distinctiveness for a product or brand in the market
- 17. Preposition The unique benefits and value that a product or service offers to its customers,distinguishing it from competitors
- 19. Determines prices for products in order to maximize profit
- 22. Any word, phrase, symbol, design, or a combination of these things that identifies your goods or services
- 26. The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the
- 27. Creating a feature or characteristic within a brand that makes it stand out
- 28. The process of gathering, analyzing, and interpreting information about a market, including consumer preferences, behaviors, and competitors
- 31. A symbol or other design adopted by an organization to identify its products
- 32. Prices are set low for a short period of time to force competitors out of the market
- 34. A measurable unit used to quantify results in marketing campaigns
- 35. Brand commitment
- 37. Interaction with a brand or content
- 45. Prediction of future sales based on historical data and market trends