Across
- 3. A trendy or fashionable term, often used in marketing or business discussions to imply innovation or relevance
- 8. Introducing a marketing mix change as an experiment, known as marketing.
- 9. An exclusive right granted for a new invention (often government approved), so that competitors cannot copy the design.
- 10. The business of selling a product or service directly to the customer
- 15. A large event, like a trade show, where business products are promoted (use short four- letter term).
- 17. Percentage of sale, units or customers a company has relative to the total
- 18. The process of dividing a market into related groups of consumers.
- 20. Between introduction and maturity on the product life cycle
- 22. A market structure made up of a few large dominant firms.
- 23. A segmentation approach based upon location.
- 24. In terms of consumption, customers can be a light or a heavy
- 25. Notice or attention given to someone or something by the media
- 26. Part of our place mix, we use one (or more) to reach the market via intermediaries.
- 29. Initial stage of the new product process: generation.
- 30. Maslow's model shows needs in this structure.
- 32. Usually considered the centerpiece of the marketing mix elements
- 33. Delivering content or advertisements based on the user's geographic location, ensuring relevance to local audiences
- 34. The type of demand that changes significantly when prices are changed.
- 37. Promotional communication to promote a product, service, or brand
- 38. A specialized segment of the market for a particular kind of product or service that appeals to a specific target audience
- 39. The firm's top-level game plan.
- 40. The type of marketing where the firm deals with customers by phone.
Down
- 1. The term for the overall process of managing (transporting and storing) our supplies and products.
- 2. Someone who manages the flow of information or decisions, often determining what reaches the intended audience.
- 4. An evaluation of a business, used to assess its competitive position and inform strategic planning.
- 5. A favorable (or not) view, opinion, assessment of a brand held by a consumer.
- 6. The Receiver of the Information or the services is also known as
- 7. The initial sales step before the adoption phase for new-to-the-world products.
- 11. Strategic effort to set a product apart in the minds of consumers
- 12. The entire revenue potential in a market.
- 13. Economic space where buyers and sellers interact
- 14. Highest sales phase of the PLC.
- 16. A promotion tactic where the firm gives away free .
- 19. A key role of marketing is to meet these for consumers.
- 21. A qualitative form of market research known as a ___group.
- 27. Additional features or services beyond the core product, enhancing its value
- 28. A growth strategy that focuses on increasing sales of existing products to current markets, often through aggressive marketing tactics
- 31. Thing that motivated/encourages one to do things
- 35. The market segment that the firm chooses to focus their marketing activities on.
- 36. The marketing mix element where the firm places a value on their product.